2015 Agenda
 

8:30 - 9:15     Registration, Coffee and Networking

9:15 -9:30 Welcome & Opening Remarks

9:30-10:15      Presentation & Panel: Getting Started with Creative Operations

            Creative Operations is an emerging field. What problems does Creative Operations solve, and how do you know             you need it? How do you establish a creative operations function when there wasn't one before? How do you                 build the credibility of the team with executives and show value?

            Speakers: 

            + Clair Carter-Ginn, VP of Creative Operations and Studio, Michael Kors

            + Amy Cook, Director Global Creative Operations, Oakley

            + Kevin Brucato, VP Creative Operations, Prudential Advertising

10:30 - 11:15  Presentation & Panel: Finding Talent and Building Your Creative Operations Team

           What skills are most needed? How do you recruit - what kind of background makes the most sense? Is this a                   creative role, a project management role, or a technologist? How do you train, develop, and organize a solid                   Creative Operations team.

            Speakers: 

            + Amy Strickland, Director Creative Operations, Sam's Club

            + Charlie Bory, Sr. Director Creative Operations, DirecTV

11:30 - 12:15  breakout sessions

                               - How to get started

                             - How to find talent & build your team


12:15 - 1:15   Sponsored Lunch & Networking


1:30 - 2:15    Presentation & Panel: Creative Operations Technology & Workflow Automation

                            What are the core systems needed to make Creative Operations successful? How do you assess your needs and                              create a technology roadmap? How do you adapt your process to the technology, and vice-versa? 

                            Speakers: 

                             + Clair Carter-Ginn, VP of Creative Operations and Studio, Michael Kors

                             + Doug Mullin, Digital Assets Manager, Oakley

                             + Ken Madsen, EVP, Diadeis

2:30 - 3:15    Presentation & Panel: CREATING YOUR IDEAL CREATIVE OPERATIONS DASHBOARD

          Metrics are key to to driving continuous improvement, and also to demonstrating value of Creative Operations               with executives. Learn what challenges others have faced, and start to develop your own dashboards of key                   metrics. 

          Speakers: 

          + Kevin Brucato, VP Creative Operations, Prudential Advertising

          + Amy Strickland, Director Creative Operations, Sam's Club

          + Charlie Bory, Sr. Director Creative Operations, DirecTV

3:30 - 4:15   Breakout Sessions

                           - Technology & Workflow Automation

                           - Creating Your Metrics Dashboard

4:15 - 4:30   CLOSING REMARKS & WRAP UP

4:30                  Cocktail Reception